Blogging benefits business in a number of ways. Often affiliates don’t consider what they are doing as a “business” so they don’t realize that the same techniques used by small business applies to them too!
So how does blogging help your affiliate business?
Every business needs to showcase its products. Every service provider needs to prove the worth of their services. Every affiliate needs to do that too. You also need to set yourself apart, to stand out from the crowd.
If there are hundreds of affiliates, just like you, out there marketing the same product that you have, why will people buy from you instead of the others? You. You are the difference. They buy you. If you help people, they will trust you and will probably buy what you are selling.
It is much more difficult to sell from a generic affiliate site because there’s no YOU!
But let’s be realistic. You can’t be on call 24/7 helping people. Or can you?
A Way to Build Relationships
People do business with people they like. A blog can help visitors feel they know you.
A website will do that you. Your blog will sell YOU, will help people, and will market your products and services 24 hours a day, 7 days a week, 365 days a year.
A blog, either on its own or as part of your website, can demonstrate that you are an authority in your niche or industry. It can show that you really know what you are talking about or that you have the skills and experience to create or recommend quality products
Content Is King
Content [words] is driver of successful marketing these days. How do people find you? They have questions. They search. With words.
The search engines search for words and find you by your words and present you to the searchers.
If you don’t have words out there, how will the search engines and searchers find you?
The words on the page help your audience find you. Whether they are using a search engine like Google, or a social site like Facebook or Twitter, your audience will use keywords to find you – and that means written content in all forms. This includes your video titles and descriptions, image names, and more.
Search engines and social media provide free traffic. You need traffic to promote your affiliate products. Great content on your blog will not only bring search engines and traffic but will give people a reason to stay! Having people stay and to look around your site to see ALL you have to offer is huge!
The more they look around and see how helpful you are, the more likely it is that they will bookmark your site to return. They are more likely to follow you and sign up for your updates. They are more likely to buy from you too.
Blogging Can Encourage Engagement
Blogging is usually made of words, of content. In that sense your blog is working for you to attract search engines and in another sense it is working for people, giving them good information and showing your authority.
But what makes a blog different from other kinds of websites is its social aspect. If you allow people to comment on your posts, your blog can soon become a hive of activity. What better place to talk about your affiliate products than in your own “hive of activity?!”
An Invaluable Resource
If you have been working in your niche or industry for any length of time, you probably have a wealth of knowledge to draw on. Why not let all that info work for you instead of keeping it all in your head?
Turn your wealth of knowledge into a wealth of content. It will help your blog become a resource that people interested in your niche will visit over and over again.
This also means links to your site, and sharing content from your site. It also means getting guest bloggers to contribute, to add even more content, and hopefully encourage their own followers to visit your site.
Your Blog Posts Are Free Samples
If you plan to sell any kind of information product at all, your blog post will give a clear idea of the quality your customers can expect.
Blogging is ideal for traffic, lead generation, and sales. If you want to show you’re in the know, you need a blog. And being “in the know,” setting yourself apart from the pack is the best way to make more affiliate sales.
Patt Timlin is a marketing expert set on sharing her expertise with other online marketers to help them achieve the dream of working online. She is secretly pleased with the surge in content marketing as revenge of the English majors! Entrepreneur, blogger, guide, helper – Patt loves the online world and loves to share it!
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